About Calo (more here)

Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers.

Launched in Bahrain in 2019, we have since expanded to 7 countries, delivered millions of meals to our customers, and are now expanding our mission of making healthy easy to retail and other verticals.

We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.

Why This Role Matters

Kuwait is one of Calo’s most important markets.

The product works. Customers love the food. The brand is trusted.

What we’re building next is a scalable marketing engine, one that balances growth, brand, and retention without relying on guesswork or heroics.

This role is not about posting content or running ads in isolation. It’s about building and operating a real marketing system that drives sustainable growth.

Role Overview

We’re looking for a hands-on Marketing Manager to own and scale marketing in Kuwait.

You’ll be responsible for how growth actually happens, from strategy to execution to learning, working closely with leadership, finance, and operations.

This is a high-ownership role for someone who wants to grow into senior leadership over time.

What You’ll Do

Own marketing priorities for the Kuwait market
Design and run full-funnel marketing initiatives
- awareness → acquisition → retention → loyalty
Establish baselines, run experiments, and iterate based on learnings
Make smart trade-offs across channels, budgets, and timing
Track and interpret KPIs across the funnel
Partner closely with finance, operations, and CX
Turn execution into insights, and insights into better decisions

This is a thinking + doing role.

What We’re Looking For

This role is a strong fit if you:

Have 3+ years of experience in marketing (digital / performance background preferred)
Are very comfortable with numbers, analytics, and measurement
Think about marketing as a system, not a set of campaigns
Understand prioritization, trade-offs, and impact
Have run or supported full-funnel growth initiatives
Are hands-on and execution-oriented
Are hungry to learn, grow, and prove yourself
Experience in B2C, subscriptions, D2C, or lifestyle brands is a plus.

What This Role Is Not

Not a creative-only role
Not a social/content-only role
Not a “run ads and report clicks” role

Creativity matters, but structured thinking and strong analytics matter more.

Who You Are

Structured, methodical, and clear in how you think
Comfortable with ambiguity and ownership
Curious, humble, and growth-driven
Motivated by impact, not titles
Excited to build something meaningful

The Hiring Journey

Screening meeting with TA
Technical interview
Case Study
Panel meeting
Culture-fit discussion
Offer stage

Ready to Join?

If this role excites you, and you see yourself matching at least 85% of the criteria above, what are you waiting for? Yalla, let’s gooo! 🚀

Marketing Manager