Performance Marketing Specialist

About Calo
Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers. 

Launched in Bahrain in 2019, we have since expanded to 6 countries, delivered millions of meals to our customers, and launched our very own Grab & Go Cafe concepts.

We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here. 

Role overview

As a Performance Marketing Specialist at Calo, you will be responsible for overseeing our paid marketing strategies and execution across paid media platforms, including Meta, TikTok, Apple Search Ads, Google and Programmatic Partners.. Your focus will be on creating, implementing, and optimizing digital campaigns that drive customer acquisition and engagement in UK Market. You will manage and measure the performance of our paid marketing channels, ensuring they align with our business objectives to drive growth and scale conversions. Collaborating closely with our marketing and design teams, you'll craft compelling campaigns that resonate with our target audience, ultimately contributing to Calo's growth and market presence. This role will be remote in nature.

Main Responsibilities

• Develop and execute effective paid marketing strategies platforms like Meta, TikTok,  Google and Programmatic Channels
• Manage daily optimizations and automations across all platforms
• Manage budgets and campaigns across these platforms to maximize return on investment and minimize Customer Acquisition Cost (CAC)
• Track and analyze the performance of paid campaigns, adjusting strategies based on data-driven insights
• Collaborate with cross-functional teams to integrate performance marketing efforts with overall marketing strategies
• Conduct A/B testing to refine campaigns and enhance engagement and conversion rates
• Develop a framework to test creative formats, messaging and resonance with audience personas 
• Develop Keyword Researches and provide CRO (Conversion Rate Optimization) techniques
• Monitor trends in social media marketing, adapting strategies to leverage new opportunities and platforms
• Coordinate with the growth team to improve funnel conversion rates and share insights

Ideal Candidate

Qualifications

• Bachelor's degree in Marketing, Business Administration, or any related field
• 3+ years of experience in a performance marketing role at a B2C company (tech experience preferred)
• Proficiency in English

Knowledge & Competency

• In-depth experience with social media advertising and media buying platforms
• Proven track record of managing substantial marketing budgets effectively
• Familiarity with performance marketing automation technology, attribution and analytical tools like  Looker Studio, Meta Dashboard, TikTok Dashboard, Google Dashboard, Metabase, Google Sheets, Adjust, Google Analytics, Smartly
• Strong analytical skills, with experience in data interpretation and A/B testing
• Creative mindset with the ability to identify and target key audiences effectively and devising digital campaigns that are engaging 
• Ability to optimize landing pages and user funnels
• Keen interest in staying updated with new technologies and emerging trends in digital marketing
• Experience in a scale up business will be viewed favourably 

Personality

• Excellent communication and interpersonal abilities
• Collaborative attitude and ability to work effectively with cross-functional teams
• Friendly and pleasant personality that is able to lead with empathy and patience 
• A go-getter who is always up for a challenge
• Strong problem-solving skills with a strong emphasis on driving performance
• Interest in health and fitness is a bonus