Director of Marketing

About Calo
Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers. 

Launched in Bahrain in 2019, we have since expanded to 6 countries, delivered millions of meals to our customers, and launched our very own Grab & Go Cafe concepts.

We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here. 

Role Overview
Calo has been building a strong and growing presence in the Saudi market for the past few years, earning trust and recognition as a leading healthy food brand. With a fast-growing customer base, a deeply engaged community, and a product that solves real health challenges, we’re doubling down on what’s working to reach even more customers—and we’re looking for a bold, strategic, and culturally attuned Director of Marketing to lead this charge.

In this role, you’ll be responsible for shaping and executing a powerful local marketing strategy that expands Calo’s footprint, deepens community engagement, and solidifies our position as one of Saudi Arabia’s most relevant and loved wellness brands. You’ll lead a talented team of Saudi marketers and collaborate closely with leadership across product, growth, and operations.

Main Responsibilities

1. Build on a Strong Brand Foundation

• Scale and evolve Calo’s brand presence in Saudi Arabia, building on years of existing growth and market traction
• Refine our local brand voice to resonate even more deeply with Saudi customers
• Lead storytelling efforts that connect our product, mission, and customer lifestyle into a compelling narrative
• Drive consistency and excellence across all touchpoints—digital, social, content, packaging, and offline

2. Own Marketing Strategy & Execution

• Lead the go-to-market strategy across all marketing functions—brand, performance, content, community, unconventional PR, and offline experiences
• Manage and optimize a local marketing budget to maximize ROI across both growth and brand campaigns
• Execute full-funnel campaigns that grow awareness, acquire customers, and improve retention/LTV
• Develop and launch marketing initiatives that span traditional and non-traditional channels—from paid media to guerrilla marketing stunts

3. Deepen Community & Cultural Relevance

• Act as the cultural custodian of the brand in Saudi—identifying the right influencers, ambassadors, and moments that matter
• Expand our offline presence through events, partnerships, and physical activations that bring Calo to life
• Foster relationships with content creators, health advocates, and local tastemakers to build advocacy and social buzz
• Create marketing that doesn’t just sell, but moves people—emotionally, culturally, and behaviorally

4. Lead & Develop a High-Performing Team

• Mentor and empower a team of Saudi marketers with strategic guidance and hands-on support
• Build a team structure that balances creative, strategic, and executional excellence
• Serve as the key connector between the Saudi marketing team and the leadership
• Partner cross-functionally with Product, Engineering, Operations, and Growth teams to align local marketing with company-wide priorities

Ideal Candidate

Qualifications

• 8+ years of experience in marketing, brand building, or growth strategy, with a strong focus on managing diverse, cross-functional teams in the Saudi market
• Proven success in scaling D2C start-ups, driving growth and market expansion
• Track record of owning full marketing P&L and meeting aggressive acquisition and brand KPIs

Knowledge and Competency

• Deep understanding of Saudi market dynamics and consumer behavior
• Expertise in brand strategy, paid media, influencer marketing, content development, and lifecycle growth
• Strong analytical skills with ability to track, measure, and optimize CAC, retention, brand lift, and LTV
• Ability to craft messaging that’s culturally fluent, emotionally resonant, and commercially effective

Personality

• Ambitious and driven—thrives on building exceptional brands from the inside out
• Bold and creative—thinks beyond traditional marketing to create standout brand moments
• Hands-on leader who is as comfortable giving strategic direction as they are reviewing copy or creative
• Collaborative and empathetic, with a deep respect for local culture and a passion for community building
• Personally committed to health and wellness, with a deep understanding of how the brand helps people live healthier lives through its products and services