Marketing Director (KSA)

About Calo (more here)

Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers.

Launched in Bahrain in 2019, we have since expanded to 7 countries, delivered millions of meals to our customers, and are now expanding our mission of making healthy easy to retail and other verticals.

We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.

Why This Role Matters

Saudi Arabia is one of our largest and most exciting markets. Our community here is vibrant, loyal, and hungry (pun intended) for more. The opportunity isn’t just to run campaigns or post ads, it’s to shape culture, inspire healthier lifestyles, and position Calo as a brand people love and trust. That’s where YOU come in.

Role Overview

We’re searching for a hands-on marketing leader who isn’t afraid of high standards, bold challenges, and building something that lasts.

This isn’t a role where you “operate.” It’s one where you orchestrate. You’ll guide a talented team of Saudi marketers, connect dots across functions, and set the vision that ties our brand, growth, and community together.

Your mission: expand Calo’s footprint, deepen cultural relevance, and create marketing that doesn’t just sell but moves people, emotionally, culturally, and behaviorally.

What You’ll Do

1. Build on a Strong Brand Foundation

• Scale and evolve Calo’s presence in Saudi Arabia, building on existing growth.
• Refine our local brand voice to connect deeply with Saudi customers.
• Lead storytelling that ties our product, mission, and lifestyle into one compelling narrative.
• Ensure excellence across every touchpoint: digital, social, content, packaging, and offline.

2. Own Marketing Strategy & Execution

• Lead go-to-market strategy across brand, performance, content, community, PR, and offline experiences.
• Manage and optimize budgets with ROI in mind across acquisition and retention.
• Run full-funnel campaigns that build awareness, win customers, and drive loyalty.
• Use both proven methods and bold, unconventional plays, from paid media to guerrilla stunts.

3. Deepen Community & Cultural Relevance

• Be Calo’s cultural custodian in Saudi Arabia.
• Spot the influencers, ambassadors, and cultural moments that matter.
• Bring Calo to life through events, partnerships, and activations.
• Build advocacy by working with creators, health voices, and tastemakers.

4. Lead & Develop a High-Performing Team

• Mentor and empower a diverse team of Saudi marketers.
• Build a structure that balances strategy, creativity, and execution.
• Act as the bridge between your team and company leadership.
• Collaborate with Product, Engineering, Operations, and Growth to align on priorities.

What We’re Looking For

• Demonstrable experience leading high-impact marketing in B2C environments.
• Scaled consumer brands (subscription/D2C strongly preferred).
• Proven track record in brand building, growth strategy, and delivering on acquisition/brand KPIs.
• At least 5 years of experience working with Saudi consumer brands.
• Strong leadership experience building and managing teams.
• Hands-on experience managing marketing P&L.
• Solid understanding of both brand and performance marketing (you connect the dots, even if you don’t execute both).
• Fluent in Arabic and English.

Who You Are

• Ambitious, driven, and hungry to grow with the company.
• Bold and creative, unafraid to push boundaries.
• Hands-on yet strategic, you know when to zoom in and when to zoom out.
• Deeply connected to Saudi culture and consumer behavior.
• Personally passionate about health, wellness, and meaningful brands.

Team & Location
Location: Riyadh, Saudi Arabia (Must already reside in Riyadh or be willing to relocate, as 90% of our team is here)

Reporting to: VP of Marketing

Team Structure: You’ll be leading a diverse marketing team spanning campaigns, communications, content, events, and community initiatives, while also working closely with shared resources such as performance marketing and CRM/retention.

The Hiring Journey

• Screening meeting with our TA team (30 mins)
• Technical interview with the hiring manager (30–60 mins)
• Case Study
• Panel interview (30–60 mins)
• Culture-fit interview (30 mins)
• Offer stage

P.S. We know it’s a detailed process, but it’s worth every step, we promise. You’ll be kept informed throughout, and since this is a senior role, some parts may flex slightly to ensure the best experience and fit for both you and the team.

Want to Gain Extra Points? 💡

We’re not looking for cookie-cutter applications. Surprise us.

Show us your creativity, your drive, and who you are beyond a CV. Send a Loom, a Notion page, a deck, a video, a voice note, whatever feels most “you.” Tell us why you belong here at Calo and why this role excites you.

Ready to Join?

If this role excites you, and you see yourself matching at least 85% of the criteria above, what are you waiting for? Yalla, let’s gooo! 🚀