Marketing Specialist

About Calo 

Launched in November of 2019, Calo is on a mission to make healthy easy. We’re a team of dedicated people driving this mission by providing better, faster, and cheaper ways to access food through technology. 

Where this role fits in our mission 

We’re looking for a star player to join our Marketing department to enable our marketing efforts across the region 

What you’ll be working on  

• Conduct market research to find answers about consumer requirements, habits and trends
• Brainstorm and develop ideas for creative marketing campaigns
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, influencers partnerships etc.)
• Liaise with social media influencers to execute promotional campaigns
• Collaborate with customer experience and other departments to build brand awareness and marketing efforts
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, banners, etc.)
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Undertake individual tasks of a marketing plan as assigned

Ideal candidate

• Proven experience as a marketing specialist or similar role
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
• Demonstrable experience in marketing data analytics and tools
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
• Well-organized and detail-oriented
• Exceptional communication and writing skills
• Commercial awareness partnered with a creative mind
• BSc/BA in marketing, communications, or equivalent