Senior Content Creator

London, London, United Kingdom
Full Time
Experienced

About Calo
Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers. 💚

Launched in Bahrain in 2019, we have since expanded to 5 countries in the region, delivered millions of meals to our customers, and launched our very own Grab & Go Cafe concepts.

We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.
 

Role Overview
We’re looking for a star Content Creator to join our Marketing team focused on premium, high-production Meta ads that convert at scale. This is not UGC or organic-first. Cross-over only where it drives paid performance. Proven Meta results required.

What you’ll do

  • Produce high-end static and video ads for Meta, built to scale.
  • Own creative from brief to final delivery, concept, shoot, edit, iterate.
  • Develop clear hooks, angles and offers aligned to Calo’s premium brand.
  • Use AI tools to accelerate ideation, production and iteration.
  • Analyse performance data and iterate fast on winners.
  • Research competitors and market trends to identify winning angles.

Requirements, non-negotiable

  • Proven experience creating Meta ads that convert at scale.
  • Portfolio required with examples and performance context.
  • Strong background in premium, brand-led paid content.
  • Deep understanding of direct-response fundamentals.
  • Comfortable producing both static and video.
  • Able to work closely with performance marketing teams.

Tools and skills

  • Meta Ads Manager and Meta Ad Library.
  • Video editing tools, Premiere, After Effects, CapCut or similar.
  • AI tools for ideation, copy support and editing.
  • Strong copy instincts, hooks, clarity, CTAs.

What we care about

  • Performance over opinions.
  • Clarity over complexity.
  • Premium execution with commercial intent.
  • Thinking in hooks, angles, offers and scale.

How to apply

  • Portfolio of paid Meta creatives.
  • Short note on why your ads convert.
  • Brief outline of how you scale winning creatives.
  • List of tools you use.
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