Performance Marketing Specialist

About Calo
Launched in November of 2019, Calo is on a mission to make healthy easy. We’re a team of dedicated people driving this mission by providing better, faster, and cheaper ways to access food through technology.

Role Overview

As a Performance Marketing Specialist at Calo, you will lead our paid marketing strategies on social media platforms such as Meta, TikTok, and Snapchat. You'll focus on creating, implementing, and optimizing digital campaigns that drive customer acquisition and engagement. You'll be responsible for managing and measuring the success of our paid marketing channels, ensuring they align with our business objectives to enhance growth and scale conversions. While collaborating with our marketing and design teams, you will develop compelling campaigns that resonate with our target audience, ultimately contributing to Calo's growth and market presence.

Main Responsibilities

• Develop and execute effective paid marketing strategies on social media platforms like Meta, TikTok, and Snapchat
• Manage budgets and campaigns across these platforms to maximize return on investment and minimize Customer Acquisition Cost (CAC)
• Track and analyze the performance of paid campaigns, adjusting strategies based on data-driven insights
• Collaborate with cross-functional teams to integrate performance marketing efforts with overall marketing strategies
• Conduct A/B testing to refine campaigns and enhance engagement and conversion rates
• Monitor trends in social media marketing, adapting strategies to leverage new opportunities and platforms
• Coordinate with the growth team to improve funnel conversion rates and share insights

Ideal Candidate

Qualifications

• Bachelor's degree in Marketing, Business Administration, or any related field
• 3+ years of experience in a performance marketing role at a B2C company
• Proficiency in English; fluency in Arabic is a plus
• Excellent communication and interpersonal abilities

Knowledge & Competency

• In-depth experience with social media advertising and media buying platforms
• Proven track record of managing substantial marketing budgets effectively
• Familiarity with performance marketing automation technology and analytical tools like Automated Custom Audiences, Meta Reporting, TikTok Reporting, etc
• Strong analytical skills, with experience in data interpretation and A/B testing
• Creative mindset with the ability to identify and target key audiences effectively and devising digital campaigns that are engaging 
• Knowledge of SQL and Python is a plus
• Ability to optimize landing pages and user funnels
• Strong ability to work with cross functional teams to solve complex problems, and has done so at a fast-growing technology company
• Keen interest in staying updated with new technologies and emerging trends in digital marketing