Marketing Manager

About Calo
Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers. 

Launched in Bahrain in 2019, we have since expanded to 6 countries, delivered millions of meals to our customers, and launched our very own Grab & Go Cafe concepts.

We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here. 

Role Overview 

As we grow in the UAE, we’re looking for a Marketing Manager to lead local efforts in a fast-paced, direct-to-consumer startup environment. You’ll be responsible for creating and executing high-impact, data-driven campaigns that drive growth, engagement, and brand love across the region.

Working closely with cross-functional teams, you’ll craft tailored marketing strategies that speak to our UAE audience and align with business goals — from campaign planning to performance analysis, you'll own the full marketing cycle with agility and focus.

Main Responsibilities  

• Lead end-to-end campaign management, from concept to execution and post-campaign analysis — ensuring timely, locally relevant, and on-brand rollouts
• Develop and activate community-building initiatives (events, ambassador programs, grassroots content) to grow Calo’s presence and loyalty in the local market
• Oversee the production of localized marketing assets (photo, video, content shoots), ensuring high-quality, brand-aligned output across all channels
• Source, curate, and repurpose user-generated content (UGC) to enhance authenticity and relatability across campaigns
• Manage and grow local partnerships and brand collaborations to boost reach and resonance
• Support Go-To-Market execution for new product launches and features with clear, localized messaging
• Collaborate with internal teams (Growth, Creative, Product, CX) to align campaign messaging and delivery
• Track and report on brand KPIs, campaign performance, and community sentiment

Ideal Candidate

Qualifications

• 5–10 years of experience in marketing, ideally within a high-growth B2C or D2C brand
• Background in food, wellness, lifestyle, or consumer tech is a strong plus
• Experience in a regional or market-level marketing role preferred

Knowledge & Competency

• Proven expertise in campaign planning and execution, especially localized or culturally tailored initiatives
• Strong understanding of brand building, community activation, and partnership marketing
• Experience managing creative production workflows (photo/video shoots, UGC collection, branded content)
• Familiarity with influencer and ambassador programs and managing external creator relationships
• Clear communicator and strong cross-functional collaborator, especially with growth, content, and customer experience
• Comfortable analyzing brand KPIs and engagement metrics — not just clicks and conversions
• Highly organized, proactive, and able to manage multiple projects in a fast-moving environment

Personality

• Proactive and resourceful
• Customer-first mindset
• Adaptable and collaborative
• Results-driven with attention to quality
• Empathetic leader who inspires and supports the team