Director of Marketing and CX (Retail)

Our mission is to Make Healthy Easy 💚

Calo’s main model today is meal subscriptions, but we believe that making healthy easy is not restricted to 1 model.

We saw that there’s an opportunity in filling the gap in the retail space, as there’s no clear winner in the QSR space tackling the healthy segment.

About two years ago, we launched our first “Calo Cafe” unit. Since then, we launched more than 15+ units in total, and learned a lot about the space.

Today, we’re convinced that there’s room in the market for such concept, and that we can scale it significantly in the next 3-5 years.

Calo Retail isn’t just a café. It’s a new kind of food experience — where health meets speed, style meets substance, and the customer is never an afterthought.

We’re not following the playbook — we’re writing our own. And if you’re reading this with a small smile and a big “hell yes,” you might be exactly who we need.

You’re not here to “do marketing.”

You’re here to make people fall in love with walking into a Calo café. To turn our cafés into more than just places that serve great food — into destinations people crave, talk about, and keep coming back to.

This role is for someone who isn’t just excited by numbers or pixels — but by the feel of a space, the emotion behind a repeat visit, and the moment a customer feels seen.

You’ll be the architect of every touchpoint that connects our cafés to the world — the buzz before the visit, the magic in-store, and the memory they take home.

What you’ll actually be doing:

• Build Local Love: Create and execute neighborhood-specific marketing that works — from launch hype to long-term footfall, word of mouth, and loyalty.
• Lead With Strategy: You’ll build and own a full-stack retail growth and CX strategy tied to real business goals: foot traffic, conversion, retention, revenue.
• Bridge Online & Offline: Collaborate with digital, product, and brand teams to make the jump from scroll to store feel totally seamless.
• Craft Rituals: Make every café visit feel personal, intentional, and a little magical — from the morning greeting to the playlist, scent, and lighting. You’re the guardian of the Calo café vibe.
• Curate Cravings: Oversee menu positioning and innovation — offering people what they want, and what they didn’t even know they needed until they tasted it.
• Design with Data: Don’t just feel the vibe — measure it. You’ll define, track, and act on CX metrics like NPS, menu performance, loyalty engagement, and (yes) our signature “Food Happiness Score.”
• Gamify Loyalty (but keep it human): Lead the creation of a loyalty program that actually makes people feel appreciated — not just manipulated by points.
• Own the Calendar & the Budget: From seasonal campaigns to surprise-and-delight moments, you’ll build and own a marketing calendar that moves the needle — and a budget that respects both ambition and ROI.
• Inspire & Equip the Team: Help the café teams live the brand — through training, storytelling, recognition, and a shared obsession with customer joy.
• Drive App Love: Strategize ways to get more people to download, use, and love the Calo app — not because they have to, but because it makes life better.
• Get the Data Without the Creepy: Dream up delightful, consent-based ways to get to know our customers better — their habits, their tastes, their quirks — so we can serve them like no one else can.
• Pilot. Test. Scale. Repeat. Bring ideas to life quickly and leanly. Run small experiments, learn fast, then scale what works.
• Champion Feedback: Set up systems to capture insights across in-store and digital touchpoints — then use them to make real-time improvements that the team can actually act on.
• Play with Space: Design the vibe. Not the architecture — the feeling. Lighting, signage, sound, flow. It’s all part of the experience.
• Collaborate Hard: Work side-by-side with Ops, Product, Brand, and Tech. You’ll be in the room for key decisions, not waiting for a brief to land in your inbox.

You might love this job if you…

• Are a storyteller and strategist in one — equally at home in a brainstorm or a performance dashboard.
• Have led marketing for a retail, QSR, hospitality, or lifestyle brand — and have the stories (and scars) to prove it.
• Care deeply about how people feel — not just what they buy.
• Think like a founder: asking “What’s the ROI?” and “How does it feel?” in the same breath.
• Have built or led CX programs — and see every thank you, complaint, or eye-roll as a gift.
• Love shaping things from scratch, especially if it means challenging the “usual way.”
• Aren’t afraid to roll up your sleeves, or say, “this isn’t working — let’s pivot.”
• Want to be part of a rebellion against generic retail — and build something people actually miss when they move cities.

Advice on Applying

We get lots of candidates that apply or reach out, and we’re always humbled by the interest. It’s impossible for us to know who’s a killer candidate and who isn’t from a black & white A4. If you put more effort in your application, you’d get more of our attention.

Try recording a 3 minute video telling us why you’d be a great fit for the role, upload it on YouTube and make it unlisted, and share the link in your application.