Product Marketing Specialist

Seef, Manama, Bahrain

Full Time

Calo Athletes

Mid Level

About Calo

Launched in November of 2019, Calo is on a mission to make healthy easy. We’re a team of dedicated people driving this mission by providing better, faster, and cheaper ways to access food through technology.

What you’ll be working on

As a Product Marketing Specialist, you’ll lead full-stack marketing for Custom Macros, a personalized nutrition product built for athletes and performance-driven individuals. This is a cross-functional role for someone who lives and breathes fitness, understands athlete behavior, and knows how to bring a product to life from brand to conversion.

You’ll be responsible for end-to-end marketing and community growth across all our active markets, including KSA, UAE, Kuwait, and Bahrain, while working closely with local marketing teams to bring strategies to life.

Main Responsibilities

Go-to-Market & Product Messaging

Develop and execute go-to-market strategies for the plan, and create strategic partnerships.
Define and refine messaging for key segments (e.g., lean bulkers, fat loss athletes, CrossFitters).
Own positioning for every product tier: full control, semi-control, and snack variations.

Multi-Market Brand & Performance Campaigns

Build and run 360 marketing campaigns across geographies, blending digital, offline activations, and influencer partnerships.
Own the top funnel completely
Work closely with local marketing& growth teams in each geography to activate campaigns, execute initiatives, and localize messaging.

Ideal candidate

Qualifications

2-4 years of experience in product marketing, growth, or brand strategy, ideally in fitness, health tech, or mobile-first products

Knowledge & Competency

Deep understanding of fitness culture and athlete psychology
Demonstrated ability to work cross-functionally and lead initiatives across teams and markets
Outstanding communication and stakeholder management skills, especially in cross-border team environments
Analytical mindset with a bias for action and experimentation

Personality

Self-starter who thrives in 0-1, fast-moving environments

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