Marketing Manager

About Calo
Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers. 💚

Launched in Bahrain in 2019, we have since expanded to 5 countries in the region, delivered millions of meals to our customers, and launched our very own Grab & Go Cafe concepts.

We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.
 

Role Overview
With our expansion in the UK, we’re looking for a star player to join our team as a Marketing Manager Your job will be to develop, execute, and oversee marketing and growth strategies tailored to the UK, helping us stay fresh and competitive. 
 

Main Responsibilities

• Build quarterly and monthly local marketing strategies derived from the company’s goals 
• Own marketing KPIs tracking and achievement such as: achieving growth and delivery targets
• Lead and grow a team of marketing specialists
• Manage marketing budgets and spend on a monthly and quarterly basis ensuring optimal resource allocation
• Oversee customer communication plans & CRM process
• Own the development of engaging localized marketing calendar
• Launch marketing campaigns end-to-end, to acquire customers across various channels 
• Identify key customer segments to tailor marketing messages 
• Work cross functionally with customer experience, product, growth, design, local teams, food team, etc to align on new launches, targets, campaign development, etc … 
• Identify new customer acquisition opportunities and test innovative strategies for effectiveness
• Ensure all customer acquisition activities comply with local regulations and ethical standards
• Ensure excellent customer experience and journey
• Build strategic relationships and partner with key industry players
• Continuously monitor, analyze, and report on campaign performance data to optimize ROI and adjust strategies accordingly
• Conduct thorough market research to understand customer behavior, preferences, trends, and competitors' activities 
• Liaise with social media influencers to execute promotional campaigns

Ideal Candidate

Qualifications

• Bachelor’s degree in Marketing or a related field
• 3+ years of marketing experience, with at least 1 year in a managerial role
• Exceptional communication and writing skills in English
   

Knowledge & Competency

• Proven experience in planning and executing successful customer acquisition campaigns
• Data-driven growth mindset with the ability to analyze and interpret performance metrics
• Proficiency in digital marketing tools, social media platforms, and market research techniques
• Strong organizational skills with the ability to manage multiple projects simultaneously
• Collaborative attitude and ability to work effectively with cross-functional teams

Personality

• Strong communicator 
• Ability to work both independently and in a team
• Eager to learn 
• Friendly and pleasant personality that is able to lead with empathy and patience 

Perks that come with this role: 

• The chance to build something extraordinary from the ground up
• Access to our mouthwatering meal subscriptions
• Competitive benefits and stock options
• Working with driven and extremely passionate colleagues in a growth-oriented culture