Growth Manager

About Calo 

Launched in Bahrain in November of 2019, Calo is on a mission to make healthy easy. We’re a team of dedicated people driving this mission by providing better, faster, and cheaper ways to access food through technology.
 

Role overview

We're growing fast, in both headcount and users, and we're looking for a Growth Manager to lead our acquisition and revenue growth efforts. As the Growth Manager, you will be expected to build and lead a performance marketing team whose laser-focused on acquiring and converting new customers for Calo’s products, as well as retaining existing ones through CRM efforts.

Main Responsibilities

• Building out a scalable acquisition growth function that is responsible for achieving targets for: sign-ups, activations, paid conversions, revenue, CAC, AOV, and LTV
• Creating and implementing the growth/marketing plan in alignment with overall business objectives, striking a balance between longer-term strategic brand-building activities, mid-term lead generation, and nurturing to build a pipeline, as well as quick-wins to achieve targets
• Using data and analytics, creating a culture of structured experimentation and iteration to drive growth, while ensuring brand alignment and consistent messaging throughout
• Managing marketing budget with ongoing performance measurement and optimization to drive sustainable bottom-line growth
• Taking a customer-first approach to all growth efforts, championing user benefit, satisfaction, and trust over growth hacking
• Reporting on growth metrics on a weekly and monthly basis
   

Ideal Candidate

• 6+ years of growth marketing experience in B2C products, preferably in a demand generation, performance marketing, or e-commerce role
• Background in software development, or product development is a big plus
• Excellent verbal, written, and communication skills
• 3+ years building, managing, and leading teams
• Ability to thrive in fast-paced, deadline-driven environments
• Big plus: Expertise in quantitative analysis and logical reasoning; 3+ years experience using database languages (e.g. SQL or BigQuery) and visualization tools (e.g. Looker, Tableau) on large data sets to extract trends and insights
• Strong analytical skills and experience with data analytics tools (e.g. Mixpanel, Google Analytics, web personalization and A/B testing tools, in-app product analytics/adoption tools, ABM software, and more)
• Hands-on experience conducting customer segmentation, cohort performance, and product funnel analysis
• Some SEO experience both from content creation and a technical standpoint